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University Education

Here you can find an overview of my University background 

MA  - Marketing Management  

The Berlin School of Economics and Law

Grade: 1.7

Strategic Planning: Mastered market opportunity assessment using advanced tools.

Digital & Performance Marketing: Proficient in Google Analytics, Google Tag Manager, Google Ads, Facebook Business, SEO tools (Moz, SEMrush), Adjust, and Appsflyer.

Brand & Communication: Leveraged tools like Brandwatch, HubSpot, and Hootsuite to enhance brand equity and messaging.

Research & Data Visualization: Utilized SPSS, Qualtrics, and visual tools like Tableau and Power BI for insights and presentations.

Global Strategy: Adapted to international market nuances for optimized outreach.

Product Management: Developed lifecycle management strategies.

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BA - International Management

Teesside University

Grade: Second Upper (2:1)

Marketing & Analytics: Proficient in tools like Google Analytics, Tableau, and Google Data Studio. Developed strategic marketing campaigns in Google Ads leveraging advanced data insights.

Technical Skills: Acquired coding expertise in Python 3, SQL, and HTML/CSS, integrating them for data-driven decision-making and web enhancements.

Statistical Analysis: Mastered statistical methods tailored for data science, enhancing data interpretation and predictive analysis.

Business Acumen: Honed business methods and presentational skills, equipping for managerial roles in marketing. Achieved fluency in German, bolstering international communication capabilities.

Leadership: Served as a Student Ambassador and member of the Volunteer Club, fostering teamwork, project management, and effective communication skills.

Research Expertise: Authored a dissertation on "The reasons why Russian investors lose money in Investments" – a 250-page exploration supported by 2000 lines of Python code.

Courses Completed

Here you can find an overview of the courses I've done 

Applied Data Science with Python / University of Michigan

Data Scientist: Machine Learning / Codecademy

IBM Data Science / IBM

Facebook Marketing Analytics / Meta

Google Data Analytics / Google

Data Scientist: Analytics Specialist / Codecademy

Statistics with Python / University of Michigan

Facebook Social Media Marketing / Meta

Google Project Management / Google

Social Norms and Social Change  / University of Pennsylvania

Investment ManagementUniversity of Geneva

Israel Business Diploma  / The Jewish Agency for Israel

© 2023 by Michael Zats
 

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