Resume
Experience
DEC. 2021 - Present
Performance Marketing Manager
LIZ Smart Office GmbH
Berlin, Germany
Analysed data from Google Analytics/Google Ads/Meta Ads with Google Sheets, SQL and Python and used outputs to guide marketing and product strategies; increased average ROAS from campaigns ran by 2x and decreased drop off rate by 30%.
Designed campaigns in Google Ads and Meta Ads strategies based on regression, correlations and segment analysis, and keywords research identifying key attributes to increase traffic and conversions; resulted in a 30% increase of leads.
Created the dashboard with KPIs for the stakeholders and quick analysis from the marketing team in Google Data Studio with automotive data extraction from Google Analytics Universal and partially 4 and KPI’s google sheets.
Improved the ads funnel with investigated data followed with 25% increase of quality leads generated.
Enabled the smooth transaction from Google Analytics Universal to Google Analytics 4 with implementing Google Tag Manager (GTM) through the website for establishing specific goals for retargeting.
Facilitated the redesigning of the Website on Wordpress with Elementor plugin with redesigning with UI/UX practices resulting in faster loading time of the landing page by 60% and increasing by 45% organic search number. Moreover it increased SEO performance by 75% and increased leads generation by 65%.
Supervised the creation of multiple social media campaigns by doing marketing research and analysing the best practices from the competitors to come up with our campaigns.
MAY. 2021 - AUG. 2021
Marketing Analyst Intern
Rami Levy Hashikma
Tel Aviv, Israel
Extracted and analysed HTML data from the competitors websites with the usage of Screaming Frog SEO software.
Promoted upcoming sales throughout LinkedIn groups, Facebook, Twitter to over 6000 users, generating 13% of total sales to the store.
Built and compiled datasets developed risk models to score accounts on attrition probability.
Analysed the average positivity from user-generated-content by utilising Google Sheets.
Responsible for account analysis project analysing data for reÂsegmenting marketing channels.
Collected the data from the ads campaigns in Google Ads and converted them in graphical representation in Google Data Studio and Google Sheets.
Conducted multiple researches for the sake of opening new potential store locations and presented them in creating presentations for the supervisor.
AUG. 2020 - APR. 2021
Marketing Manager Intern
Ralph Lauren
Middlesbrough, United Kingdom
Collaborated with cross-functional teams to execute luxury fashion campaigns, achieving a 20% uplift in brand visibility across key markets.
Conducted comprehensive market research, identifying emerging trends and ensuring Ralph Lauren's alignment with market shifts, which contributed to a 15% increase in targeted consumer engagement.
Played a pivotal role in digital content optimization, increasing web traffic by 25% and enhancing user engagement metrics across email campaigns and social channels.
Leveraged analytics tools to assess and report on campaign effectiveness, leading to data-driven recommendations that enhanced marketing ROI by 18%.
Facilitated event planning and execution for brand showcases, resulting in a 30% increase in attendance and strengthening brand loyalty amongst the elite fashion audience.
Contributed to sales strategy discussions, providing marketing insights that led to a 10% growth in quarterly sales.
Assisted in PR and media outreach, securing 5+ high-profile media features during the internship period, amplifying brand presence in key fashion journals.
JAN. 2020 - JULY. 2020
Social Media Manager
Ralph Lauren
Moscow, Russia
Built social media presence of the language school in Instagram/Tiktok/Telegram with the result of an increase of students up to 130%.
Managed the social media accounts by constant content creation with SEO optimisation practises.
Established paid social media advertisements with influencers (Instagram/TikTok/Telegram).
Assisted in running social media ads campaigns in Facebook Ads (Meta) for Instagram and in Google Ads for generating the additional website traffic by 14%.
Education
FEB. 2022 - Present
MSc - Computing (part-time)
Teesside University
Middlesbrough, United Kingdom / Online
​
​
Grade: Merit.
​
Related Courses done: Machine Learning, Mobile Systems & Cybersecurity, Project Mgmt Tools & Philosophies, Systems Administration & Security
JAN. 2019 - JAN. 2022
BA - International Management
Teesside University
Middlesbrough, United Kingdom
Grade: Second Upper (2:1)
Professional development completed in Marketing, Data Analytics, Finance, Statistics, Coding.
Learnt Python 3, SQL, HTML/CSS, Statistical Methods for data science, Google Analytics, Visualisation in Tableau and Google Data Studio, business methods, presentational approaches, German language.
Was a member of Volunteer Club at the university/ Student Ambassador.
Obtained a number of soft skills to organise and maintain the studying/working projects, to manage teams or to communicate effectively.
Wrote the dissertation on "The reasons why Russian investors lose money in Investments" with 250 pages and 2000 lines of python code written with the result of distinction.
​Professional skillset
(SEO/SEM) and Marketing:
Semrush, Searchmetrics, Pipedrive, MOZ, MailChimp, HubSpot, Keywords Analysis, SEO optimisation, A/B Testing, Google Ads, Meta Ads, LinkedIn Ads, Social media Marketing, Email Marketing, Content creation, Copywriting.
Data Visualization and Analysis:
Google Data Studio, Tableau, Google Analytics Universal/4, Adobe Analytics, Google Sheets/Excel, Data Cleaning, Hotjar
Programming Languages:
SQL, Python 3, JavaScript
​
Web Development and Tracking:
HTML/CSS, Elementor, Wordpress, Wix, UX/UI Design, Google Tag Manager, Firebase OneTrust, Google Website Optimizer
Machine Learning:
Scikit-learn, TensorFlow, Keras, PyTorch, ChatGPT
Soft Skills: Project Management and Reporting, Customer Service Know-how, Creativity and Diversity of Thought, Communicate with stakeholders, Adaptativity with different projects, Teamworker, Willingness to learn how to tackle new problems.
​
Languages
English (C2)
Russian (C2)
German (C1)
Czech (B2)